C r e a t i v e S t r a t e g y
Before you create anything, you need a strategy, and before you create a strategy, you need goals. What do you want to achieve? Why do you want to achieve it? And are there any obstacles
(or challenges) in the way of you achieving it?
No matter who the client is, or what product they have, it’s clear thinking, based on honest answers to these surprisingly difficult questions that helps me focus. The necessary focus that leads to successful strategies that achieves their desired results.
You may have a product to promote. You may be an advertising agency with a creative problem. You may need help, as an individual, to focus. Or your staff may need an injection of positive thinking. Contact me now — I can definitely help.
When Bridon Ropes changed their manufacturing to enable them to supply product within 48 hours, instead of the usual six weeks, they needed their distributors to understand the benefits. This two-part (musical greeting card style) mailer which ‘ticked’ & ‘rang’ when opened, got a 100% success rate.